Outstanding Adjust-A-Bed – Big Furniture Group
Simon Morris, Advertising and marketing Director at Modify-A-Mattress, displays on a profitable 12 months because the enterprise seems to be ahead to additional development in 2025.
Since its inception solely 4 years in the past, 2024 was an excellent 12 months for Modify-A-Mattress, with the enterprise experiencing large development on this quick time.
Initially Figuring out a niche available in the market, creating a transparent imaginative and prescient of how and the place to take the model, after which efficiently implementing that imaginative and prescient is a testomony to the extremely expert and skilled administration staff at Modify-A-Mattress.
“We’re so pleased with what the corporate has achieved in such a brief house of time, and to be thought of the primary producer of adjustable beds within the UK already is simply incredible – however we’ve got a protracted strategy to go but to succeed in the final word targets we set ourselves,” says Simon.
“The straightforward philosophy of producing a high-quality product that offers our retailers wonderful worth for cash and fast lead occasions has been the power behind our success. With a major funding in an excellent new POS, tailored wall graphics created for every of our retailers, advertising and marketing, and a social media package deal already paying dividends, the close to future seems to be much more profitable.”
A major improvement that now units Modify-A-Mattress aside from its opponents is the introduction of Adjustable Mattress Studios inside its retail companion’s shops, which creates the chance for them to be seen as specialists by the patron on this important sector of the mattress market. “Now not does the patron have to enter a retailer and see perhaps one adjustable mattress on show, however a clearly outlined space that they spend time in making certain they get one of the best adjustable mattress for his or her wants, all backed up by the superb branding of Modify-A-bed and 5-year assure,” provides Simon.
October final 12 months proved a major interval in Modify-A-Beds’ quick historical past, with its members voting them Greatest British Provider on the Minerva Group’s Autumn Furnishings Present.
“Together with the launch of The Bespoke Assortment – the Final in Tailor-Made Bed room luxurious – we provide a brand new and distinctive supply for our retail companions that may permit them to create gorgeous in-store shows and supply their customers the final word in-bed design,” Simon stated.
“The whole lot is in place for Modify-A-Mattress to have a really profitable 2025, and we’re certain we’ll have many extra new and thrilling initiatives all through subsequent 12 months.”
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