Big rebrand for a big debut
West Midlands-based household run furnishings producer, Couch Connections, is prepared for his or her debut January Furnishings Present.
There’s no higher option to kick off a New 12 months with a brand new look. Because the headline states, Couch Connections has now unveiled its new branding with a modern, trendy emblem alongside a revamped tagline of ‘Crafted by us, Branded by you’.
The enterprise, which relies in Brierley Hill, simply outdoors Birmingham, and run by husband-and-wife crew, Matt and Sarah Oakley, has continued to lift consciousness and reinforce its long-serving heritage within the trade over the previous 12 months. With over 35 years of historical past, 2025 will likely be one other interval of development for the corporate, sporting a refreshed look.
So, why the rebrand and why now?
“We felt our emblem was slightly unclear and didn’t go well with the route we’re heading,” Sarah shared. “Now we have actually simplified the design so it’s clear who we’re. Our model is our identify and we needed to mordernise the design however in a approach that stands out.
“Nevertheless, we don’t need to be the model that seems on the excessive avenue. The retailer must have that glory. We need to do what we do finest, creating prime quality furnishings and offering glorious service. With our first time exhibiting at JFS we needed to go in with a bang and make folks cease to see what we’re all about. We really feel that now we have achieved this with our new id.
“Our new strapline is ‘Crafted by us, Branded by you’. This encases what we provide as a producer. We’re a high finish, white label producer. We take advantage of lovely and cozy sofas and we let the retailer model them nonetheless they need, be it identify adjustments, cloth choices and imagery, all with our assist.”
Read our recent visit to Sofa Connections – A Hidden Gem
Throughout the January Furnishings Present (JFS), Couch Connections, which can also be a member of the British Furnishings Affiliation (BFA), will current new fashions such because the Sherwood, which was lately launched to the market at Lengthy Level again in September – a quilted arm mannequin with luxurious feather again cushions and supportive bolsters.
“Our latest mannequin, but to be revealed, is the Drayton,” Matt revealed. “It’s a feather again mannequin with a lug cushion and we’re actually happy with the way it’s turned out. Additionally to be proven are buyer favourites, the Belfry and Blakedown. We additionally will likely be launching on the present a Deluxe cloth vary to accompany our Commonplace swatch. That is for the retailers who need an “simple life” with an ideal high quality product and a good selection of materials.”
On the present, Matt and Sarah may have all their brokers attending to satisfy everybody, together with lately appointed Dave and Debbie Jenkins, Jonathan Huntsman and Colin Boyce. Sarah, who will also be discovered on the Girls in Furnishings Networking Occasion – one thing she finds “tremendous inspiring”, stated that JFS is the proper platform to kick off an enormous 12 months for the corporate.
“2025 is our 12 months to point out the market what now we have to supply. We will likely be making new connections, rising our enterprise and doing what we do finest – creating prime quality furnishings. We are able to’t wait to welcome guests to our stand in Corridor 1 Stand F10.”
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