BILLIEBLUSH BECOMES A GLOBAL FASHION DESTINATION

It’s officiel ! From Autumn Winter 2025, the « unshamefully girly » model can even be for boys and pre-teen women. Let’s meet this Billieblush new era.

BILLIEBLUSH FALL/WINTER 2025

This season, Billieblush takes you on an unforgettable street journey by means of the center of America, exploring various landscapes and experiences with a playful spirit that blends journey, model, and creativeness. From metropolis streets to abandon trails, from mystical nights to glittering lights, the gathering captures the essence of every cease with outfits designed for girls and boys who’re able to discover, dream, and have enjoyable.

This season, Billieblush embarks on an unforgettable street journey throughout America, capturing the essence of journey, model, and creativeness whereas increasing to incorporate boys and tweens. The journey begins within the vibrant streets of New York Metropolis, the place daring street-style seems to be mix cool graphics, denim, and sporty vibes. From there, we head to the Arizona desert, embracing earthy tones, Western-inspired prints, and comfortable, adventurous outfits. Subsequent cease: the dazzling lights of Las Vegas, the place sequins, vibrant colours, and assertion items shine. Then, we enterprise into the paranormal city of Salem, drawing inspiration from astrology, celestial prints, and dreamy loungewear. Lastly, we return to New York for a grand winter celebration, with elegant outfits good for ice skating at Rockefeller Heart. With each cease, Billieblush invitations children to discover, dream, and specific their distinctive model—prepared for the experience?

A New Chapter for Billieblush

Billieblush has all the time made each little lady pleased with its signature sparkles and iconic pink—so why not boys? Optimistic and reimagined with a recent visible identification, Billieblush is present process a change.

The brand is now extra trendy and unisex, that includes a black font, whereas the neon pink stripes have been changed with yellow ones. Staying true to the model’s DNA whereas evolving was on the coronary heart of the problem for this French label, which has by no means been afraid to dream large since its creation 10 years in the past.

This marks a brand new chapter outlined by change and transformation—an ode to freedom, as mirrored within the first strains of the model’s manifesto:

WELCOME TO THE WORLD OF BILLIE.

A WORLD WHERE GIRLS AND BOYS AREN’T AFRAID TO EXPRESS THEIR STYLE, SHOW WHO THEY ARE, AND EMBRACE WHAT THEY LOVE.
FREE TO BE (AND BECOME) WHOEVER THEY WANT TO BE.

Audacious and inclusive, Billieblush is introducing a brand new crew—a logo of a complete era, with a particular deal with 6–12-year-olds. Two new ranges—for boys and pre-teen women—will now reside alongside the present women’ assortment.

For boys, Billieblush maintains its signature codes: colourful, playful, and inventive, whereas introducing new silhouettes and methods, simply because it has all the time completed for ladies.

For pre-teens, the designs embrace a extra outsized match, with much less pink and extra impartial tones. The kinds really feel extra grown-up, incorporating studs, daring prints, and patches that higher swimsuit this evolving viewers. The purpose? To make sure that women who’ve grown up with Billieblush proceed to put on it as they transition into their subsequent trend chapter.

The world is about to change into Billieblush’s latest playground. The countdown has begun.