Ligne Roset adopts first Blockchain Furniture Certificate

French furnishings producer and distributor, Ligne Roset, has introduced an progressive partnership with Belief-Place, an knowledgeable in traceability and post-purchase knowledge.

Ranging from January 2025, this unprecedented partnership goals to rework the client expertise by integrating distinctive authentication of its merchandise right into a full vary of premium providers, to supply an immersive and bespoke buyer expertise.

Any further, every Togo sofa, can be geared up with a singular identifier and a safe digital passport, guaranteeing clients the authenticity and authorized possession of their buy. This technological system is extra than simply proof of origin and marks the start of a brand new period the place the acquisition extends past the transaction and builds an enriched and personalised relationship with the model.

In a market the place counterfeiting is a significant difficulty, Ligne Roset is taking the lead by inserting the authentication of its merchandise on the coronary heart of its provide. Due to a safe digital passport, combining the distinctive identifier of the product (QR code and its proprietor), every Togo sofa is now instantly verifiable through a devoted cell utility, permitting clients to make sure the authenticity of their product, and Ligne Roset to guard its heritage and fame.

This digital passport, a real product id card, not solely authenticates the sofa, but in addition securely information its possession. The passport may even be transferred at a later date within the occasion of resale or switch, which ensures every product a transparent and traceable historical past, strengthening its worth over time.

“Authenticity and transparency are on the coronary heart of our improvement technique,” emphasises Antoine Roset, CEO of Ligne Roset. “Due to digital certificates and this partnership with Belief- Place, we’re capable of assure our clients that every piece leaving our workshops is genuine, whereas creating an enduring bond with them.”

Past the improved authentication, the digital passport acts as a key giving entry to an unique universe of premium providers and personalised interactions with Ligne Roset. Due to the devoted cell utility additionally launched by the model for the event, Togo homeowners will profit from direct entry to a spread of after-sales providers, personal occasions, and distinctive experiences that can develop over time, thus reworking their buy into an ongoing and tailored relationship with Ligne Roset.

Over time and thru this privileged channel, the model imagines establishing over new premium providers reminiscent of personalised repairs and upkeep, as a way to help its clients all through the lifetime of their product, through the appliance, thus extending the lifetime of the merchandise whereas preserving their unique high quality.

House owners who’ve activated their digital passport can even be invited to non-public occasions, to preview new collections, and to profit from promotions and distinctive presents reserved for this privileged group.

The digital passport will permit real-time interplay with Ligne Roset, for instance for personalised recommendation on product upkeep, suggestions on structure or exchanges with designers. This direct hyperlink will strengthen the client relationship, by providing steady and tailored care.

“Our ambition is to redefine the client expertise, going past the straightforward product to supply an actual ecosystem of providers,” says Antoine Roset. “This digital passport is the entry level to a brand new mannequin of interplay between Ligne Roset and its clients, based mostly on transparency, dedication and personalisation.”

By integrating the Belief-Place resolution, Ligne Roset is taking a brand new step within the digitalisation of the client expertise. The Belief-Place platform not solely ensures the authenticity of merchandise in a singular method, but in addition tracks their use all through their life cycle. This enables Ligne Roset to gather important knowledge to raised perceive the expectations and behaviours of its clients after buy.

This in-depth data permits the model to create bespoke providers, anticipate future wants and set up a long-term relationship with its clients. Due to this knowledge, Ligne Roset will be capable to adapt its presents and supply more and more personalised experiences, thus strengthening buyer loyalty and growing engagement.

“We’re extraordinarily pleased with this partnership with an organization as prestigious as Ligne Roset, which can also be 100% “made in France”!” explains Gaëlle Delore, CEO of Belief-Place. “Belief-Place stands out for its unrivalled mastery of product authenticity but in addition of buyer data, significantly within the essential space of post-purchase. This distinctive experience permits us to grasp and affect the client journey nicely past the straightforward transaction,” continues Gaelle Delore.

“The acquisition shouldn’t be an finish, however the starting of an enduring relationship. Publish-purchase is the fertile floor the place loyalty and long-term worth are constructed. It’s in these moments that the client really evaluates their expertise, kinds their lasting opinions and decides on their future dedication to the model. We’re delighted to have the ability to assist Ligne Roset decode the utilization behaviours, satisfaction ranges and even the unexpressed feelings of shoppers after their buy.”

This in-depth understanding will permit the model to anticipate wants, forestall attainable disappointments and remodel every interplay into a chance to strengthen the connection.

With this partnership, Ligne Roset is positioning itself on the forefront of latest practices within the design furnishings trade. By combining clear authentication and a digital ecosystem of providers, the model shouldn’t be solely defending its merchandise: it’s reinventing the connection with its clients. This immersive expertise mannequin, facilitated by Belief-Place expertise, presents an progressive resolution to the modern challenges of luxurious retail: safety in opposition to counterfeiting, personalisation of providers, loyalty, and transparency.

“We don’t simply promote merchandise, we create distinctive and lasting experiences for our clients,” concludes Antoine Roset. “This partnership with Belief-Place marks a brand new period for Ligne Roset, the place every product turns into the centre of an ongoing relationship, based mostly on dedication, innovation and high quality.”