Next Level Sustainable Comfort – Big Furniture Group
Kevin Slade, Director of Progress at DUXIANA, talks the preliminary success of its Sustainable Consolation assortment since its launch again in August final yr.
Final yr was an enormous yr for Swedish mattress and furnishings producer DUXIANA, which included increasing its retail community in a lot of key nations in addition to new product launches. One such launch was the Sustainable Consolation assortment, geared with sustainability on the forefront of the design.
“Our new Sustainable Consolation assortment is at present being rolled out internationally,” Kevin stated. “The explanation we developed this product was to reply the wants of the general public’s need for extra sustainable merchandise, while persevering with to push our goal of all the time enhancing our merchandise.
“Because the launch, the response and demand has far exceeded our expectations and it’s clear that our buyer appreciates the hassle and high quality we’ve got put into our new assortment together with the distinctive skill to increase each the life and luxury of the product by utilising the replaceable elements.”
The brand new assortment is its most superior and customisable DUX mattress so far however continues to supply the flexibility, like no different, to unzip the mattress to see inside. This now additionally means that you can exchange three key elements to each alter and preserve the help and luxury. These three elements are its ‘Detachable High Pad’, ‘Inside Consolation Layer’ and ‘Customisable Pascal system’ – their distinctive adjustable help system that permits customisation of the mattress to an people’ wants in not solely weight and top, however in shoulder width, hip density and musculature, which supplies an “unrivalled stage of each help and luxury”.
“The replaceable elements are there to provide the skill to increase each the life and luxury of the product,” Kevin stated. “They’re to be seen as virtually put on and tear objects, just like the tires in your automotive for instance, relying on the utilization of the mattress will depend upon when you could change these elements, however on common, we anticipate someplace between 5 and 10 years.
“The entire key options from the earlier assortment carryover into this new assortment, nonetheless lots of them have been improved and so we imagine the options we provide far exceed and anything out there available on the market.”
This new assortment takes DUXIANA, which now operates in over 80 shops throughout 35 nations, even additional with its sustainable ethos. “We’re proud to say that our handcrafted method and premium supplies have lengthy since been the essence and really core of our merchandise, from the sluggish grown pine from the deep Swedish forests to the best produced metal wire have been central for attaining our esteemed DUX consolation,” Kevin stated.
“Our new Sustainable Consolation assortment is the place we take it even additional. We’ve eliminated all non-essential man-made supplies and we’ve got improved the high-quality wool and cotton, along with the pure latex that gives that acquainted DUX consolation.
“The final 12 months has been superb. Except for this new product launch, we’ve got been efficiently increasing our retail presence throughout markets that embrace the UK, France, Spain, Italy, Finland and america.
“The principle focus now would be the persevering with progress of our retail presence, however as ever, we’re busy behind the scenes in product growth and we’ve got a lot of noticeable launches forward. We even have a lot of new collaborations and ambassadors to announce, so anticipate a busy yr forward!”
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