Award-winning US bedding model Purecare returns to the place it began because it prepares to construct on its UK momentum in 2025. This function additionally shines the highlight on its not too long ago topped Agent of the Yr. Take a bow, Adam Oldham.
Again in January 2024, Purecare entered the UK market with an enormous splash on the January Furnishings Present (JFS). A 12 months on, and again at JFS as soon as once more, the model has grown exponentially, with the final six months particularly, delivering “unimaginable” outcomes – says Adam Oldham.
Being modest on his current private accolade of being named Purecare Agent of the Yr 2024 on the firm’s current gross sales assembly and annual assessment final month, Adam paid tribute to the entire crew, the model and its clients.
“I’m completely delighted with the popularity as Purecare’s Agent of the Yr. It’s been such a journey thus far and we’re not going to decelerate but,” says Adam, who’s an agent for Yorkshire, Lincolnshire and the North East. “We’ve got an ideal crew from the highest to the underside. Everyone will get handled nicely and all of us share the identical ardour, the place that’s promoting and coaching, to packing, supply, workplace admin and accounts. It’s a very united crew with the identical aim. I like the product, the standard and the crew.
“My household have been promoting mattress protectors for over 30 years into the commerce,” Adam continued. “Purecare is by far the perfect product available in the market and the perfect protectors we have now ever bought. The standard and repair are really excellent.
“The final six months have been unimaginable. When talking with my father not too long ago, we have now by no means seen such development in an company and that’s credit score to everybody concerned in Purecare and each retailer that sells Purecare. I’m extraordinarily assured that we’ll see development once more throughout 2025 and I can not wait. Everyone wants Purecare safety!”
With additional development in thoughts, Purecare will probably be utilizing JFS as one other launch pad for brand new merchandise, together with a luxurious cooling mattress protector and mattress sheets, in addition to displaying its vastly fashionable, and award-winning, OmniGuard Advance Mattress Protector. “In 2024, the model was recognised for its exceptional innovation within the UK market, with notable accolades comparable to the celebrated Good Housekeeping Award for our OmniGuard Advance Mattress Protector,” Adam mentioned. “This esteemed recognition highlights the model’s dedication to high quality and innovation, additional solidifying its standing as a trusted chief within the sleep options business.
“At JFS this 12 months, we’ll function cutting-edge cooling mattress protectors designed to raise consolation and sleep high quality. We may also showcase our new luxurious mattress sheets, famend for his or her excellent mix of softness, sturdiness, and breathability, providing retailers a chance to boost their choices with premium sleep options.”
Additionally on present, Purecare will show its three superior cooling pillows, every designed to raise the sleep expertise, that had been launched again on the NBF Mattress Present in September. The newly launched pillows deliver cutting-edge cooling expertise to the forefront, elevating the bar for sleep consolation.
“The Nano Reminiscence Foam Pillow options Reminiscence Foam Crumb and PureCool thermoregulating cloth, delivering optimum consolation and superior temperature regulation,” Adam mentioned. “The Groove Contouring Reminiscence Foam Pillow is designed for entrance sleepers, providing adaptive help with a thinner core and strategic zoning.
“The Wave Pillow integrates twin layers of Gel Reminiscence Foam and Reminiscence Foam, offering focused stress aid for aspect and again sleepers. The cool-to-the-touch floor provides an additional layer of luxurious, creating an unparalleled sleep expertise.”
Alongside these product improvements, Purecare celebrated excellent achievements in 2024. Moreover, Purecare made a big leap by becoming a member of the Minerva Shopping for Group as an authorized provider, additional solidifying its place as a trusted companion for retailers. The model additionally turned the one official mattress protector provider to the AIS Shopping for Group, within the Beds Class enhancing its presence and affect within the business.
“The January Furnishings Present 2025 will provide a superb alternative for retailers to discover our new and award-winning merchandise,” provides Adam. “In case you are promoting the perfect beds, you want the perfect mattress protectors. High quality and repair is the whole lot, and fame has by no means been extra necessary, which is why Purecare is the proper selection.”
To be taught extra or to schedule a gathering on the present, contact sales@purecarehome.co.uk.
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